I’m a formally-trained editor and writer with 15 years of experience in print and digital media. I've written about everything -- from fashion and food to Parisian hotels and art biennales. As well as everyone -- from niche influencers to celebrities like Kylie Jenner, Rita Ora and Diane Kruger. While working as the Features Editor for ELLE Canada my cover stories often went viral, garnering millions of impressions and picked-up by news outlets around the world, including Us Weekly, Page Six, The Daily Mail and TMZ.
I started freelancing as brands began telling stories, and quickly found that my expertise was in helping brands find their unique point-of-view and creating a compelling tone of voice. One that always feels human-centred and heartfelt, yet easy to read and resonates with their target audiences. I’m known for my creativity, collaborative nature, attention to detail and visual storytelling. I currently love creating content around slow living and savouring the simplicity of the present moment.